HR

Logo & brand identity: A brand people recognise.

Not just a logo — a role your customers read instantly. Every file and every right is yours.

Agency: 3,000–8,000 € → you: from 1,290 €¹ done in 2 weeks

three packages

A price that holds.

Everything on the list comes to you as files, with full rights. Tap a card — your pick goes straight into the inquiry.

Mark
Chosen ✓
When you need a logo that works everywhere — and rules to go with it.
1,290 €
done in 2 weeks
  • Logo in 3 variants + versions (light, dark, icon)
  • Palette & typography as a system
  • Mini guide, 8–10 pages
  • Applications: avatar, cover, website header
All files and rights are yours
Mascot
Chosen ✓
When a character should carry you — one people recognise even without a logo.
2,490 €
done in 3–4 weeks
  • Its own voice and backstory
  • Character: 2–3 directions, then one final figure
  • 12–16 poses, full emotion sheet
  • Brandbook PDF, 30–50 pages
Prepared for animation and AI video
Mark + Mascot
★ popular · saves 680 €Chosen ✓
The whole brand at once: logo, character, and the strategy holding both together.
3,490 €
done in 5–6 weeks
  • Everything in Mark and Mascot
  • Positioning workshop: archetype, enemy, promise
  • One shared brand guide instead of two documents
  • Welcome clip (390 €) included — your character introduces itself
Templates for website, YouTube covers and shorts

Final prices — no VAT on top50 % at the start, 50 % at handoverTogether with a website −12 %

what you end up with

Logo in every format. Light, dark and icon versions. Favicon and app icon. Colour palette with HEX, RGB, CMYK. Fonts licensed for web and print. Templates for avatar, cover, deck. Brand guide as PDF. All source files. Not “a logo”. A toolkit.

The rights are yours

Unlimited in time and territory from handover day — no renegotiation, no licence fee.

A fixed sum

Positioning is in the price, no timesheet. You talk to me, not to an account manager.

The date is in the offer

If I miss it, you get 10 % back.

how it works

From question to brand. In four steps.

Two directions instead of twenty — and you know upfront when you pay what.

  1. 01

    Start

    We settle the role you play, what you stand against and what you promise — in the Mark + Mascot package as a half-day workshop.

    50 % deposit
  2. 02

    Directions

    You get two directions to look at — not twenty.

    2 directions
  3. 03

    Build-out

    The chosen direction becomes a system: logo family, colours, fonts, applications.

    1 revision round
  4. 04

    Handover

    All files and rights go to you — plus a short video on how to use it all.

    50 % balance
add it if you want

Extras that build on it.

Each bonus builds on what’s already being made — which is why it costs less than a separate order.

Animated logoYour logo in motion: intro, outro and loop for video and website.
+ 490 €
Welcome clip · 15 secYour character introduces itself — the first clip, running everywhere as an intro.
+ 390 €
Sticker set · 12Telegram and WhatsApp: the character in 12 reactions.
+ 290 €
Social templates · 10Ready layouts for post, story and shorts cover — you only fill in the text.
+ 290 €
Deck · 12 slidesAn offer deck in your brand: title, services, prices, contact.
+ 490 €
Print: card + letterheadBusiness card and letterhead, print-ready, with bleed and colour profiles.
+ 290 €
quick answers

Any questions?

Yours isn’t here? Write to me — I answer the same day.

Why does a logo cost 1,290 € with you and 200 € online?
Because for 200 € you get a drawing, and here you get a system: versions for any background, rules, templates and files any printer or developer can work with immediately. The drawing is the smallest part of the work.
Can I take just the logo and the rest later?
Yes — that’s what “Mark” is for. If you upgrade to “Mark + Mascot” later, I credit the mark in full — you never pay twice.
What if I don’t like any of the directions?
Then we do another round, free. If nothing fits after that, you get the deposit back and keep nothing — it hasn’t happened yet, but it’s written into the offer.
Do I really own the result completely?
Yes, without limits and without an expiry date. I only keep the right to show the work in my portfolio — if you’d rather not, we strike that line.
I already have a logo. Is it still worth it?
Often yes — and usually the logo isn’t the problem. The problem is that there are no rules, so it looks different everywhere. Then we build the system around your existing mark without redesigning it — and it costs less.
How fast is it?
Mark: 2 weeks. Mascot: 3–4 weeks. Both: 5–6 weeks. The date is in the offer — if I miss it, you get 10 % back.
Is brand plus website together worth it?
Yes — together they’re 12 % cheaper: one intake, one workshop, and the finished brand flows straight into the site instead of answering the same questions twice.
cases · branding

Already done.

Cases you can read in full — with numbers and with what didn’t work.

See all cases →

not sure yet?

Then start for free.

You don’t have to decide anything today. I look at how you show up online and send you an honest read within 48 hours: what works, what is costing you customers, what I would change first.

Get the free analysis →
your move

Let’s talk for 15 minutes.

Tell me what you need — I’ll get back to you the same day with a clear proposal.

Heidar Rudyi
i answer myself.Heidar Rudyi · Freiburg
Your pick:

I use your details only to reply. No newsletter, no sharing with third parties.

Prices & tax: All prices are final. I don’t charge VAT.

¹ Agency prices are my own market estimates (as of 2026), not third-party quotes.

Short and concrete: A logo with a colour and type system costs 1,290 € with me, a mascot with its own voice 2,490 €, both together with a positioning workshop 3,490 € — 12 % less when taken with a website. Every price is fixed, with a fixed deadline of 2 to 6 weeks, no VAT, and all files and rights pass to you. I work from Freiburg im Breisgau for clients in Germany, Austria and Switzerland.

All prices at a glance →