- Logo in 3 variants + versions (light, dark, icon)
- Palette & typography as a system
- Mini guide, 8–10 pages
- Applications: avatar, cover, website header
Logo & brand identity: A brand people recognise.
Not just a logo — a role your customers read instantly. Every file and every right is yours.
Agency: 3,000–8,000 € → you: from 1,290 €¹ done in 2 weeks
A price that holds.
Everything on the list comes to you as files, with full rights. Tap a card — your pick goes straight into the inquiry.
- Its own voice and backstory
- Character: 2–3 directions, then one final figure
- 12–16 poses, full emotion sheet
- Brandbook PDF, 30–50 pages
- Everything in Mark and Mascot
- Positioning workshop: archetype, enemy, promise
- One shared brand guide instead of two documents
- Welcome clip (390 €) included — your character introduces itself
Final prices — no VAT on top50 % at the start, 50 % at handoverTogether with a website −12 %
what you end up with
Logo in every format. Light, dark and icon versions. Favicon and app icon. Colour palette with HEX, RGB, CMYK. Fonts licensed for web and print. Templates for avatar, cover, deck. Brand guide as PDF. All source files. Not “a logo”. A toolkit.
The rights are yours
Unlimited in time and territory from handover day — no renegotiation, no licence fee.
A fixed sum
Positioning is in the price, no timesheet. You talk to me, not to an account manager.
The date is in the offer
If I miss it, you get 10 % back.
From question to brand. In four steps.
Two directions instead of twenty — and you know upfront when you pay what.
- 01
Start
We settle the role you play, what you stand against and what you promise — in the Mark + Mascot package as a half-day workshop.
50 % deposit - 02
Directions
You get two directions to look at — not twenty.
2 directions - 03
Build-out
The chosen direction becomes a system: logo family, colours, fonts, applications.
1 revision round - 04
Handover
All files and rights go to you — plus a short video on how to use it all.
50 % balance
Extras that build on it.
Each bonus builds on what’s already being made — which is why it costs less than a separate order.
Why does a logo cost 1,290 € with you and 200 € online?
Can I take just the logo and the rest later?
What if I don’t like any of the directions?
Do I really own the result completely?
I already have a logo. Is it still worth it?
How fast is it?
Is brand plus website together worth it?
Already done.
Cases you can read in full — with numbers and with what didn’t work.
Then start for free.
You don’t have to decide anything today. I look at how you show up online and send you an honest read within 48 hours: what works, what is costing you customers, what I would change first.
Let’s talk for 15 minutes.
Tell me what you need — I’ll get back to you the same day with a clear proposal.

Prices & tax: All prices are final. I don’t charge VAT.
¹ Agency prices are my own market estimates (as of 2026), not third-party quotes.
Short and concrete: A logo with a colour and type system costs 1,290 € with me, a mascot with its own voice 2,490 €, both together with a positioning workshop 3,490 € — 12 % less when taken with a website. Every price is fixed, with a fixed deadline of 2 to 6 weeks, no VAT, and all files and rights pass to you. I work from Freiburg im Breisgau for clients in Germany, Austria and Switzerland.


