Heidar Rudyi · Creative Director, Freiburg — i make businesses visible: brand, website, content and ai video.
i operate — not just advise.
i started behind a camera and never really left it. for years i've built the teams and the systems behind YouTube, social and ai — from a first short film in Poland to 200+ media projects and billions of views. i build the machine, so the story stays the easy part.
producer & team lead · building content at scale since 2021
no shortcut, no inheritance of an audience — i built it one project, one team, one country at a time. here's the actual path.
while studying, i co-ran a tiny, self-organised creative team — portrait photography and short films. we found the people, planned the shoots, and made everything ourselves. that's where the way i still work was set: story first, tight team, own the whole thing end to end.
i moved to Kyiv, joined a national tv series as assistant director, then went independent and launched my own YouTube project — Cool Djonny — as producer and director — one part of a team, not a one-man show. my job was concept, production and delivery. 20+ episodes, 50,000 organic subscribers by episode five.
the pilot was a high-risk skydive — when the guest dropped out, i jumped myself to keep the idea alive. we ran collaborations with Magic Five (10.8m), Dima Evtushenko (3.71m) and Eskobar (1.28m), shot a Ferrari on a live racing track with two drones and four operators, filmed five locations in a single day — then reinvested the whole budget into an international shoot in Egypt, four episodes deep, one in the Sahara.
i produced for Visit Ukraine, the country's national tourism brand — idea, script, directing. travel formats, interviews and documentary, shot across the whole country straight through covid, with partners like Bukovel. this is where i learned to run production anywhere, with anyone, under any conditions.
before everything changed, i crossed 3,500 km of Ukraine with my father — filming the most beautiful, most remote corners of the country, some of them now under occupation. it became a documentary and a record of a country as it was. it's the most personal thing i've made.
→ "once upon a time in Ukraine" — the full casein Kyiv, 2021–2023, i ran content production as team lead. i run a core team of producers, managers, editors, designers and writers, and at peak we had up to 20 live projects at once. the channels we worked with have passed 16 billion views and 32 million subscribers — Mixshow, ICTV, Novy Channel, Heal Yourself, Healthy Movement, Barys Media and many more.
that period taught me the thing i still work by: the bottleneck is never the camera, it is the system around it — a brief in the morning, a shoot the same week, a format that survives twenty episodes instead of two.
i also launched my own ai-driven channels (best month: 4.7m views on TikTok), co-founded Hey Coach Production GmbH in Germany, walked 300 km across Portugal and Spain in 2025 to film a pilgrimage, and was picked for McKinsey Forward 2026.
most of what happened next, i helped happen. i helped a friend build NoMarketing, a video agency working the German market with EOS Erleben. i helped my friends put BH Agency together — their creators, my branding, website and ai-video creative strategy. i helped organise Champions Fight Night, a fight gala with full video production. and with the people i met here we founded Hey Coach Production GmbH and took a martial-arts course line to the DACH market.
parallel liefen meine eigenen Kanäle als Labor: Science of Your Life und The Business Code — KI-Video von null: 37 Mio.+ Aufrufe bei Science of Your Life und 9,2 Mio.+ bei The Business Code, beide mit 0 € Werbung, bester Monat 4,7 Mio. auf TikTok. Daraus ist die KI-Video-Linie entstanden. Kopfkino ist die nächste Medienmarke, und Fördercheck — KI-gestützte Fördersuche für Deutschland — ist aus meinem eigenen Papierkram entstanden.
in 2025 i walked 300 km across Portugal and Spain and filmed the pilgrimage. in 2026 i was picked for McKinsey Forward. and this site — the one you are reading — i designed, wrote and built myself.
a selection of the channels and media brands i've produced, led or grown — click any name to open it on YouTube.
30+ channels shown · 16 billion views · 32 million subscribers · and many more
selected as a young leader for two editions of the Global Baku Forum — a high-level international platform that brings together heads of state, ministers and global thinkers. two years in the room where the conversation actually happens.
no agency layers, no account-manager telephone game. you talk to me — the person who plans it, builds the team, runs the process, and ships it.
what i do: ai content production · video & direction · content strategy · team management · audience growth · business thinking.
economics & international business — Poland, 2019 · film directing & visual storytelling — Poland, 2019 · McKinsey Forward 2026 · professional courses in ai, video, web & growth, 2020–2025
i build the systems so the story can be the easy part. if that sounds like your kind of teammate — let's play.