// case · Kopfkino brand launch

Kopfkino

marketingaimedia brandDACH · German-languageTikTok · shorts · reelslive since july 2026

a new german-language media brand for the DACH market — Kopfkino, literally “cinema in the head”. launched 5 july 2026 — in two months over 785,000 views across YouTube, Instagram and TikTok, with no ad budget.

785K
total views
2,100
subscribers
3
platforms
0 €
ad budget
↓ the story so far
// the brand — from a word to a launch plan

a head full of what-ifs

German-first, DACH-wide, one wink at a time ✦
01 · the idea

Kopfkino — the cinema already running in your head

Kopfkino is German for "head cinema" — the daydream reel your mind plays without being asked. the brand turns that into a format: «was wäre, wenn…?» ("what if…?") — life, history and curiosities retold as short, entertaining what-if scenarios, made for German-speaking audiences across Germany, Austria and Switzerland.

02 · the brand

a finished identity, one wink included

the sticker-style mark is done: a navy head in profile, its eye closed in a smile, with a yellow patch and a magenta star standing in for the spark of an idea. it's the second of two media brands launching this year, alongside the English-language Business Encyclopedia.

03 · what's next

live on YouTube — and the channel grows by itself

Kopfkino has been running on three platforms since 5 july 2026. YouTube 583,686 views and 740 subscribers · Instagram 182,038 views and 1,400 followers · TikTok around 20,000 — together over 785,000 views with no ad budget. strongest episodes: Haribo 73,561 · Rolex 60,587 · Trigema 27,338.

Instagram-profil kopfkino.heidar am 02.10.2026: 2.278 follower, raster der folgen über deutsche marken
Instagram today: 2,278 followers and 35 posts — as of 02.10.2026 (1,400 on 6 September)
see Kopfkino on Instagram ↗
// jede folge, eine andere bildsprache

neun folgen, neun looks

fotorealismus, historische rekonstruktion, gezeichnete illustration — dieselbe marke, jedes mal anders erzählt. tippen zum abspielen.

1861 · historische rekonstruktion
dorf, pferd, anfang
schwäbisches städtchen
illustrierte bildwelt
makro, fotorealismus
feld und maschine
werkhalle, menschen
zwei gründer, 1817
reißverschluss, makro

live on three platforms — YouTube, Instagram and TikTok, reach still growing. ← back to the work

want to see it when it drops?the ball's in your court →
// your move

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Heidar Rudyi
I answer myself.Heidar Rudyi · Freiburg

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