a head full of what-ifs
Kopfkino — the cinema already running in your head
Kopfkino is German for "head cinema" — the daydream reel your mind plays without being asked. the brand turns that into a format: «was wäre, wenn…?» ("what if…?") — life, history and curiosities retold as short, entertaining what-if scenarios, made for German-speaking audiences across Germany, Austria and Switzerland.
a finished identity, one wink included
the sticker-style mark is done: a navy head in profile, its eye closed in a smile, with a yellow patch and a magenta star standing in for the spark of an idea. it's the second of two media brands launching this year, alongside the English-language Business Encyclopedia.
testing now, three platforms first
Kopfkino is currently in testing — the public launch announcement is still to come. first platforms: TikTok, YouTube Shorts and Instagram Reels, short-form first.
in testing — launch announcement coming soon. ← back to the work